"Marketing people are in a way comparable
to Russia’s “indigenous peoples of the north” who, in a transport
to partake of the miraculous
technology of sound reproduction in the early 20th century, came a long way
for a phonograph. Much impressed by its performance,
they would carry home its horn, never bothering about
the rest, and were naïvely astonished
that the music wouldn’t play
the way it did at the
flea market."
The rest of the story...
If you happen to be interested in "marketing" this blog is a great place to get another perspective you will not normally hear from your agency.
Madership, by Atremy Lebedev touches mainly on design and typography but has its fair share of brilliance on other topics.